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United States Professional Volleyball League Ibach & Associates handled all ongoing media relations activities for the first women’s pro volleyball league, which launched in February, 2002. As preparation for the launch of the league, Ibach & Associates assisted the USPV with media relations, marketing counsel, promotional opportunities and broadcasting counsel. During the first year of media relations, activities centered on a “USPV Dream Team” tour of cities in the United States, Dominican Republic, and Europe. Ibach & Associates generated media interest for these activities and matches on national television, radio and via newspapers. Included among the media highlights were television coverage on the CBS Early Show as well as extensive coverage on superstation WGN-TV, Fox-TV, NBC-TV, ABC-TV, CBS-TV; print stories in the Chicago Tribune, Chicago Sun-Times, Indianapolis Star, Minneapolis Star Tribune, Cincinnati Enquirer, Milwaukee Journal Sentinel, Detroit Free Press and USA Today. Radio placements included interviews aired on ESPN Sports Radio Network, ABC Radio Network and The Sporting News Radio Network. |
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